Wholesale junior wear is the answer to back to school and work sales. Inspired by their desire to dress up as adults, and not being served by the children’s wear category, junior wear is the perfect match for young women from the ages of 12 to all the way up to 30. While in the past a young woman first entering the workforce could have been expected to have to dress in a more conservative and traditional fashion it is now acceptable for her to wear designer jeans, elegant casual blouses, and stylish upscale dresses. You can see how brands like XOXO, Rampage, and DKNY have capitalized on this trend by introducing clothing lines that are trendy and young looking, while still being appropriate for students and young professionals who want to appear elegant and fashionable.
If you want to capitalize on the popularity of junior clothing you need to purchasing wholesale clothes by brands such as XOXO, Calvin Klein, Guess, Rampage, Tommy Hilfiger, and DKNY. You can either visit the wholesale showrooms of the brands or purchase the brand name clothes as overstock from a closeout business. For example, my closeout business, Closeout Explosion, carries designer department store overstock, as well as liquidation deals of apparel for young women that come from bankruptcy sales, liquidations, and excess inventory from other wholesalers. The advantage of dealing directly with the brands is that you will be able to purchase the latest designer clothes for your store, but the disadvantage is that you will pay the full wholesale list price. By purchasing department store overstock you will be receiving clothing from the previous season but at a fraction of the regular wholesale price, giving you a really good price advantage over retailers that are sourcing their junior apparel directly from the brands.
To maximize your sales in this hot retail market subcategory you need to match the styles to your customers’ tastes. Swap meet vendors in the Swap Shop in Fort Lauderdale, FL, should stock their flea market booths with low cut denim shorts and capri jeans, while boutiques in Lagos should carry a nice selection of young women’s dresses in modest styles. The key to exploding your sales is to ensure that you have the appropriate selection of wholesale brand name clothing for young women, according to the specific tastes of your market. My New York closeout warehouse, CloseoutExplosion.com, offers a full range of overstock fashion for girls and women.
